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Monday, 14 January 2008


Students will learn how to prepare a comprehensive strategy for launching a new business and it also introduces students to applications of new media technologies in the social life sector. This will be achieved by preparing a business plan based on an opportunity that students have selected. Students work in small teams to research the market for the product or service; prepare marketing, sales, development and operations plans; and make financial projections. Assignments for this module center on written and multimedia presentations. Students will also analyze and better understand the potential for improvement of communication through the use of ICT between the actors on the social scene - governmental institutions, non-governmental institutions, political parties and citizens. Through analysis and product development, students will be able asses and to propose new products that will improve/introduce channels of communication and interaction between institutions and citizens.

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