NEW INTERACTIVE ENVIRONMENTS

Students will examine how communication processes and methods are evolving in an increasingly convergent environment, where traditional media coexist with new media, based on a variety of technologies and interactive systems. Students will examine how users interact in more and more interrelated media such as: interactive television, mobile phones, wireless ambient technology, GPS (Satellite Navigation) and interactive advertising. Furthermore, students will analyze the limits of interoperability within a given medium and across the media and how this circumscribes the possibilities of moving towards a communication continuum. Also students will be required to analyze the global chain of production processes across the different media referring to multi-channel content delivery and cross-media access to and interaction with content. Students will be placed in groups to develop an original project in a new digital environment.